Wish : Pampers UNICEF “1 pack = 1 vaccine” campaign

As a Mum, what do you wish for your child?

For 10 years the Pampers® and UNICEF partnership has had only one wish: to eliminate maternal and newborn tetanus everywhere!

The word WISH printed on clothespin clipped cards in front of defocused glowing lights.


For many new and experienced mums, Pampers are a household name and their products used and loved by parents across the globe. It is therefore good to know that Pampers are using the power of their brand presence to help make a difference in parts of the world where people are not as fortunate as us.

Pampers told us ….

Maternal and newborn tetanus may not be a disease that you’re familiar with, but it affects families in some of the poorest areas of the world and occurs when newborns are infected as a direct result of unhygienic birthing practices. Once newborn tetanus has been contracted there is no real cure and it still claims the lives of 49,000 newborns every year, which is equivalent to one baby’s life every 11 minutes.                                                                                                   

Since the Pampers-UNICEF “1 pack = 1 vaccine” campaign began in 2006, thanks to the support of parents just like yourself, we’ve helped to eliminate maternal and newborn tetanus in 17 countries. This means that an estimated 500,000 newborn babies have been saved and a vaccine has reached a mother and her baby every second.  However, there are still 21 countries where the disease remains a threat.

So what can we do to help? For their 10th anniversary of the Pampers UNICEF 1 pack = 1 vaccine campaign want to invite mums and dads across the world, to help them achieve their one wish: to eliminate maternal and newborn tetanus everywhere.

As they blow out the candles on their tenth birthday cake and make one wish, they want to see your beautiful pictures of your little blowing out the candles on their birthday – making a special wish is an important action, and for Pampers and UNICEF it will mean a huge amount. For every heart-warming picture you share of your LO’s birthday wish on social media using the #PampersUNICEF media, and every time you share the Wish film, they will donate the cost of a vaccination: 1 wish = 1 vaccine, 1 share = 1 vaccine

Will you help make wishes come true?

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