Power of the First Hour : Breastfeeding saves lives campaign

The Rose Diaries are very proud to support the Save The Children : Power of the First Hour: Breastfeeding Saves Lives’ campaign

No-one forgets the first hour of their baby’s life: the excitement, the happiness and the nerves. In the midst of all this, imagine if you didn’t have any access to healthcare when your child was born? The Rose Diaries was set up to inspire and encourage women to have the birth that they want but what about those women that don’t have those choices?

For millions of mums around the world, this is reality. In the poorest countries, mothers often don’t have access to healthcare professionals who can give them the support and advice they desperately need when they’ve just had a baby. In addition, Save The Children have evidence that certain breast milk substitute manufacturers have made potentially misleading claims when advertising their products.

As a result of these and other cultural factors, mothers in these countries are often misinformed about what is best for their babies, particularly in their crucial first hour – from being told that breast milk is bad for their baby, to bottle feeding without sterile and safe equipment.

In the UK, we are always told that “Breast is Best” and breastfeeding can be the most rewarding (an exhausting) thing a mother can share with her child but we do that as a informed choice.

With your help, we could save the lives of 830,000 babies a year – that’s 95 babies every hour. You can sign our petition calling on breast milk substitute companies to always put children first.

Your donations contribute to blankets, midwife-training and life-saving antibiotics.


  • 30 seconds – Sign our petition, calling on breast milk substitute companies to always put children first.
  • 2 minutes – Follow us on social media and share our campaign link with your friends using the hashtag #firsthour

Twitter: @savechildrenuk

Facebook: Save The Children UK

The Rose Diaries is all about amazing and inspiring stories, so we would love you to share this campaign and inspire others to support it.